IPSY Events

I was asked to redesign the events page so the Events team can have more flexibility in adding information. The previous design was off brand, and required a lot more scrolling to get to each event. It was also harder to find events since it was organized by type instead of date. To make the experience more UX friendly for both the Events team and our customers, I made the design more modular, and changed the design of each event tile on the homepage to make it easier to scroll through.

The ipsy.com events page lands in a homepage that explains what type of IPSY events there are and what events are coming up.

I created the the events landing page as a template so it can be easily duplicated and edited. The events landing page is broken up into modules so the Events team can easily add or remove sections.

A deeper explanation on how the template works to make it easier for the Engineering team to build.