IPSY Beauty Quiz

I worked closely with IPSY's Merchandising team and Acquisition team to redesign the quiz. The Merchandising team needed to add more questions in the quiz, and the acquisition team needed to maintain or improve the number of users who subscribe after taking the quiz. My goal was to make the quiz experience feel fun and engaging, and short as possible even though we added a lot more questions. 

To make the quiz engaging, I've updated the template for questions that have “often,” “sometimes,” and "rarely" with Tinder's addicting UX.