I joined Huda Beauty as a Graphic Designer and volunteered to help out with the website since I had experience with UX design. I worked on redesigning the homepage, the product landing page, product detail page, and more.
After the site launched, the daily conversion rate has increased by 12%.
This is the Before and After for the Huda Beauty Homepage. I wanted the new design to show products more clearly with videos and larger photos to get users excited for products. I also wanted the layout to have more variety to encourage users to scroll more. You can see the full homepage experience with the video below.
Video of the desktop prototype for the homepage
Video of the desktop prototype for the product landing page and the product detail page
Video of the mobile prototype for the homepage
Video of the mobile prototype for the product landing page and the product detail page