Gift with subscription

I designed the gift with choice campaign for ipsy to encourage users to subscribe. The campaign included creating an email and landing pages. We a/b tested the design with 2 gifts versus 1 gift. We learned that giving the user a choice is very effective. The 2 gift test outperformed the 1 gift test by 20%. 

Created a flowchart before making designs to make sure all pages for the design were considered, and to pass to the engineering team for documentation.

The flow of the gift with subscription campaign starting from the email.

Created both mobile and desktop versions of the landing page to make the design responsive.