I designed the gift with choice campaign for ipsy to encourage users to subscribe. The campaign included creating an email and landing pages. We a/b tested the design with 2 gifts versus 1 gift. We learned that giving the user a choice is very effective. The 2 gift test outperformed the 1 gift test by 20%.
Created a flowchart before making designs to make sure all pages for the design were considered, and to pass to the engineering team for documentation.